Step 01Week 0 to 1
Dig
We talk to your team and your customers and look at your numbers. You get a one page brief: what we're building, why, and how we'll measure it.
Handmade for the age of machines.
We design websites and apps people remember, then build the AI that answers your customers and closes the sale.
Websites✺Mobile apps✺AI agents✺Brand systems✺Commerce✺AR retail✺Creatives✺
Websites✺Mobile apps✺AI agents✺Brand systems✺Commerce✺AR retail✺Creatives✺
01 Manifesto
Our manifesto
Most brands hire twice. One agency makes it look good. Another team makes it work. Then someone spends a year getting the two to talk. We are one team that does both. Our designers read model outputs. Our engineers care about kerning. Same room, same deadline.
The Artisans
02 Services
Six crafts.
One studio.
-
(01)
Websites
Marketing sites, storefronts and product pages that load fast and rank well on Google.
-
(02)
Mobile apps
iOS and Android apps, from research and UX to the final code. We see every app through to the App Store and Play Store.
-
(03)
Commerce
Everything between "add to cart" and "delivered". Storefronts, marketplaces, order management and in-store tech, connected in one system.
-
(04)
AI systems
Agents, copilots and automations trained on your catalogue, tone and data. They get better as they learn from real conversations.
-
(05)
AR retail
Shoppers see the product on themselves or in their room before they pay. Try-ons and 3D views mean fewer returns.
-
(06)
Creatives
Logos, identities and design systems that work at every size, from a browser tab icon to a hoarding.
03 Selected work
Work you can click.
04 AI Lab
AI with a
real job.
A chatbot that replies "I didn't understand that" loses the customer. We build each AI system for one job, measure it against one number and keep tuning it after launch.
- A.
Sales & support agents
Answer, recommend and close on WhatsApp, web and Instagram in your brand's voice and any Indian language.
- B.
Content engines
Product descriptions, ad variants and social posts, generated on your brand rules and approved by a human.
- C.
Internal copilots
Ask your SOPs, sales data or support history a question in plain English. Get an answer with the source.
- D.
Workflow automation
Leads get routed, invoices get read and your CRM stays updated without anyone typing.
05 Process
How a project
runs.
Step 02Week 1 to 3
Design
Direction first, then detail. You get clickable prototypes early and give feedback on real screens.
Step 03Week 3 to 8
Build
Design and engineering run in the same sprint. AI features go in from the start.
Step 04Ongoing
Tune
After launch we watch the data and keep improving the product. You get a monthly report in plain language.
06 Why us
Why us, plainly.
- i.We ship our own products too.Behaf and Stub-It are our own products, live and in use. Client work gets the same care.
- ii.No handoff between design and AI.Designers and engineers work on your project together from day one, so nothing gets lost between the mock-up and the model.
- iii.Something clickable in week one.You give feedback on working screens in the first week.
- iv.Built for how India actually buys.UPI, COD, WhatsApp, Hinglish, regional languages and patchy 4G are planned for from the start.
- v.The person who pitches is the person who builds.A small senior team. No juniors learning on your budget.
- vi.You own everything.Code, designs, prompts, data and accounts belong to you from the first commit.
07 FAQ
Fair questions.
How much does a project cost?
It depends on scope, so we quote per project after a free 30-minute call. We also work on monthly retainers for brands that want a standing design and AI team.
How long does it take?
A marketing website usually takes 4 to 6 weeks. A mobile app or custom AI system takes 8 to 14. Either way, you'll see working prototypes in the first two weeks.
Can you add AI to a site or app we already have?
Yes. Most of our AI, commerce and AR work connects to what you already use: Shopify, WordPress, Tally, your CRM or your WhatsApp Business account. No rebuild needed.
Which AI models do you use?
Whichever fits the job and the budget. We pick per use case, and we design systems so you can swap models later without starting over.
Is our customer data safe?
Your data stays in accounts you own. We don't use it to train anything outside your project, and we sign an NDA before we see a single file.
08 Contact